Adelaide by Forbes: Personalized AI Is Revolutionizing News Search


Forbes Adelaide: Revolutionizing How Audiences Engage With News Through AI

The media landscape is rapidly evolving. Readers today expect a highly personalized, insightful, and seamless experience when engaging with news and content. To meet these changing needs, leading business media platform Forbes has developed an exciting new AI solution – Adelaide. This conversational AI is poised to completely transform how audiences interact with the media. But what exactly is Adelaide, and how does it work? Let’s explore the capabilities of this potentially game-changing technology.

An Introduction to Adelaide

Adelaide is a new generative AI search tool crafted in-house by Forbes’ dedicated tech and data teams. It was built using Google Cloud and combines natural language processing, machine learning, and AI to deliver personalized recommendations and summarizations from Forbes’ extensive content library.

Named after the wife of Forbes’ founder B.C. Forbes, Adelaide was launched in 2021 in beta form and made available to select visitors on During the initial launch, users could explore Forbes content from the previous 12 months and get tailored recommendations and answers.

Essentially, Adelaide allows readers to ask questions or input topics and then produces relevant articles, along with a summarized answer. The experience is contextual – Adelaide can provide continuity between engagements to progressively improve responses.

Why Adelaide Marks a Shift for Media

The introduction of Adelaide by Forbes represents an exciting step forward for how audiences interact with media. Here are some of the key ways this AI search engine changes the game:

Highly Personalized Experience

Unlike traditional search, Adelaide offers results tailored to the individual. The AI considers the user’s specific query, interests, and prior engagements to serve up pertinent recommendations. This creates a search experience that is much more personalized and relevant.

Insightful, Not Just Informational

Rather than simply retrieving information, Adelaide provides thoughtful recommendations and summaries to give real insight. The AI is designed to enhance understanding, not just provide data.

Conversational and Continuous

Adelaide allows for a back-and-forth conversation, refining responses based on user input. The experience also improves over time as the AI learns more about the user. This continuity results in more natural, contextual interactions.

Democratization of AI

While earlier Forbes AI was only available to writers, Adelaide will eventually extend to all 150 million monthly readers. This democratization brings sophisticated AI to everyday information searches at an unprecedented scale.

Enhanced Engagement

Adelaide promises to completely change how users engage with content. The experience is more intuitive, personalized, and rewarding – keeping readers invested from start to finish.

How Adelaide’s Technology Works

The cutting-edge AI behind Adelaide is groundbreaking. Let’s look under the hood at some of the key technical components powering this new search paradigm:

Built on Google Cloud

Adelaide taps into the scalability and machine learning capabilities of Google Cloud to deliver robust, real-time results to millions of users. Cloud AI puts advanced computing power behind the search experience.

Natural Language Processing

Using NLP techniques like semantic analysis and sentiment classification, Adelaide can interpret the meaning and intent behind text queries. This allows the AI to consider context when generating recommendations.

Machine Learning Optimization

Machine learning algorithms constantly refine Adelaide’s search results. By analyzing interactions, the AI self-optimizes to improve the relevance of articles and answers provided to users.

Granular Personalization

User-specific data like search history, interests, and engagement is used to tailor results. Adelaide considers the individual when generating recommendations, summaries, and answers.

Summarization Engine

Adelaide’s summarization technology digests articles to produce concise highlights on a topic. This gives users a quick but comprehensive overview along with recommendations.

Adelaide Feature Overview

From personalized recommendations to summarization, Adelaide comes packed with innovative features. Here are some of the key capabilities that set this AI search engine apart:

  • Personalized recommendations – Users get custom recommendations tailored to their unique interests and queries.
  • Contextual conversations – Adelaide participates in continuous, evolving dialogues with users.
  • Summarized answers – Along with recommended articles, Adelaide provides a summarized answer to the user’s question.
  • Improved continuity – The AI learns more about users over time, improving the continuity between sessions.
  • Accessible to all – Adelaide extends cutting-edge AI to all Forbes readers, not just writers.
  • In-house development – Adelaide was crafted by Forbes’ own tech and data teams for optimal integration.
  • Latest content – Adelaide taps into the latest 12 months of Forbes content to deliver timely, relevant results.
  • Google Cloud – Built on Google Cloud, Adelaide leverages leading infrastructure and ML capabilities.
  • Evolving capacities – Adelaide’s features continue to expand, driving more personalized, contextual interactions over time.

Real-World Adelaide Use Cases

How might Adelaide reshape the news consumption experience? Here are a few examples of how readers could potentially engage with this disruptive AI search tool:

Getting an Overview on Investing

A reader new to investing asks Adelaide, “What do I need to know about stock trading?” The AI serves up a few relevant beginner articles, along with a short summary outlining key investing concepts like risk vs. reward, portfolio diversity, and evaluating companies.

Researching Specific Companies

Looking to learn about Microsoft, a user queries “What are the latest developments with Microsoft?” Adelaide returns news pieces reporting recent Microsoft acquisitions and product releases, summarizing how the tech giant aims to bolster its offerings in gaming, AI, and the cloud.

Following News on an Industry

Seeking the most recent news on the electric vehicle market, a reader simply enters “electric vehicles industry.” Adelaide provides multiple recommendations on EV startups, Tesla, and whether EVs can go mainstream. A summary gives a high-level update on the fast-changing industry.

Getting Market Insights

An investor asks Adelaide “What is the outlook for the stock market?” The AI returns bullish and bearish perspectives from analysts and supplies a summary weighing factors impacting markets like inflation, interest rates, and corporate earnings.

Checking a Company’s Financials

Searching for “Netflix finances,” a user gets articles analyzing the streamer’s latest quarterly results and future projections. Adelaide’s summary outlines key stats and performance trends from Netflix’s financial statements.

As these examples illustrate, Adelaide allows readers to quickly get up to speed on topics, stay current on news, and gain insights through conversational AI.

The Game-Changing Implications of Adelaide

It’s clear that Adelaide stands to revolutionize the media experience. But the implications of this innovation extend even further. Here are some of the wide-reaching impacts we can expect as AI like Adelaide becomes mainstream:

Faster, More Informed Research

Readers can research topics in a fraction of the time while actually gaining more perceptive insight through Adelaide’s summaries and recommendations.

Dematerialization of Knowledge

Rather than combing through individual articles, users can get comprehensive overviews on demand through Adelaide’s summarization engine. This dematerializes knowledge.

Shift Toward Conversational Interfaces

Adelaide represents a shift away from keyword-based search toward conversational AI that delivers precise, customized results.

Rise of Contextual Computing

The continuity between Adelaide sessions reflects the rise of contextual computing, where algorithms dynamically adapt based on prior interactions and preferences.

Mainstreaming of AI

By bringing sophisticated natural language AI to every Forbes reader, Adelaide accelerates the mainstream adoption of transformative AI technologies.

Evolution of Media Business Models

As AI unlocks more personalized, engaging experiences, media outlets like Forbes can evolve their business models around proprietary innovations like Adelaide.

Changing Reader Expectations

Once users experience Adelaide’s conversational, insightful approach, their expectations around media searches will be forever changed for the better.

In summary, Adelaide’s launch ushers in a bold new era of discovery and represents a huge leap forward for how humanity extracts meaning from information. The underlying natural language AI has immense potential in areas far beyond media as well.

Early User Reactions to the Adelaide Experience

Since Adelaide launched in beta mode, initial user feedback has been overwhelmingly positive. Early adopters highlight how Adelaide delivers a search experience that is smarter, faster, and more satisfying:

“It actually answered my question rather than just sending links.”

“The summary gave me the ‘Cliff Notes’ on a topic so I quickly got what I needed.”

“Adelaide made searching way more efficient – I’m amazed how much I learned in just a few minutes.”

“The recommendations were eerily personalized for my interests. The AI knows what I want to read.”

“I loved how I could keep asking follow-up questions and Adelaide knew the context.”

Though some users want Adelaide to expand its content library, overall reactions highlight how AI can profoundly improve knowledge discovery and reader engagement.

What’s Next for Adelaide?

Adelaide may have only recently launched, but Forbes already has big plans to enhance this breakthrough AI tool. Here’s a glimpse at what’s on the roadmap:

  • Expanding Adelaide’s content catalog beyond the last 12 months to give readers access to even more publisher content
  • Adding multimedia to search results including video, infographics, and podcasts where relevant
  • Building out support for more conversational interactions to make searching feel even more natural
  • Enhancing personalization by letting users link their Forbes ID for access to saved articles and interests
  • Launching Adelaide in beta mode on Forbes mobile apps to extend the experience to on-the-go users
  • Rolling out Adelaide to Forbes’ global users by adding support for multiple languages
  • Partnering with other publishers to demonstrate Adelaide’s capabilities for improving reader engagement

Given the immense promise of Adelaide’s personalized AI, we can expect continued rapid iteration and new innovations that further optimize and expand the experience. The future looks very bright for this disruptive new search paradigm!

Comparing Adelaide to Alternatives

In some ways, Adelaide represents the first search tool of its kind. That said, there are some existing alternatives readers can consider:

Search Tool Key Strengths Limitations
Adelaide Highly personalized recommendations, summarized answers, conversational continuity, accessible to all Forbes readers Currently limited to last 12 months of Forbes content
Google Indexes massive web, fast basic search, page ranking for quality Keyword-based, lacks personalization and summarization
Bing Intelligent filtering, rewards program Not conversational, still limited personalization
DuckDuckGo Privacy focus, clean interface, !bang shortcuts More basic keyword search, no customization
WolframAlpha Specialized in factual queries, generates visualizations Narrow specialty scope, not for navigating news

As the table illustrates, Adelaide brings a unique combination of conversational AI, personalization, summarization, and accessibility that sets it apart from traditional web search engines. The experience is optimized specifically for researching news and gaining insights.

Trying Out Adelaide for Yourself

Ready to experience the future of search for yourself? While Adelaide is still in beta mode, you can gain limited access by:

  • Visiting the Adelaide homepage and looking for the option to “Try Adelaide”
  • Following Forbes on LinkedIn or Facebook and watching for Adelaide access giveaways
  • Reaching out to Forbes directly about gaining beta trial access

Early users uniformly agree – once you try Adelaide, you’ll never look back! As Forbes continues to refine the AI, the revolutionary tool will roll out more broadly over time.

The Game-Changing Future of AI Like Adelaide

Adelaide represents just the tip of the iceberg when it comes to transformative AI. As natural language algorithms grow more sophisticated, we can expect AI like Adelaide to fundamentally reshape industries from media to education, finance, healthcare and far beyond. By delivering tailored, interactive experiences, AI can unlock new levels of personalization, engagement, and efficiency.

However, for all of its amazing promise, we must ensure this technology develops responsibly. As AI becomes further embedded into our lives, maintaining transparency, ethics, and user agency is crucial. But if fostered carefully, Adelaide provides an exciting glimpse into an AI-empowered future where knowledge and discovery reach new heights. One thing is for sure – neither media nor AI will ever be the same again thanks to this revolutionary innovation from Forbes.


Here are FAQs about Adelaide by Forbes:

What is Adelaide by Forbes?

Adelaide is a new generative AI search tool developed by Forbes that provides personalized recommendations and summarized answers using natural language processing and machine learning.

How does Adelaide by Forbes work?

Users can ask Adelaide questions or input topics. Adelaide then returns relevant Forbes articles from the past year along with a summarized answer using AI and natural language processing.

What features does Adelaide have?

Key features include personalized recommendations, summarized answers, conversational capabilities, continuity between sessions, accessibility to all Forbes readers, in-house development by Forbes, and integration with Google Cloud.

How is Adelaide different from traditional search engines?

Adelaide offers more personalization, conversational interactions, summarized responses, and accessibility than traditional keyword-based search engines.

How does Adelaide personalize results?

Adelaide considers an individual user's search query, interests, past interactions, and reading history to deliver customized recommendations and summaries.

What kind of questions can I ask Adelaide?

You can ask Adelaide specific questions about topics, companies, industries, or the latest news. You can also input general areas of interest to explore.

Does Adelaide read articles to me?

No, Adelaide does not read full articles. It provides relevant recommendations and short summaries to give you an overview of topics.

Can Adelaide have conversations?

Yes, Adelaide is designed for contextual, back-and-forth conversations by refining responses based on user input over time.

Does Adelaide replace Google?

No, Adelaide is focused specifically on researching news and topics covered by Forbes. It complements rather than replaces general web search engines.

Is Adelaide available outside the US?

Currently Adelaide is only available on the US version of but international expansion is planned.

What content does Adelaide search?

Adelaide can provide recommendations and summaries based on the past 12 months of articles published on

Who can use Adelaide?

Right now access is limited to select beta testers, but eventually Adelaide will be available to all Forbes readers.

Is Adelaide free to use?

Yes, Adelaide is a free search tool for Forbes readers. No subscription is required.

What technology powers Adelaide?

Adelaide is built using natural language processing, machine learning, and other AI technologies powered by Google Cloud.

How accurate is the information Adelaide provides?

The recommendations and summaries are based on established Forbes reporting, though the AI may occasionally have minor inaccuracies.

Can I correct or provide feedback to improve Adelaide?

Yes, there are plans to allow users to rate responses and provide feedback to enhance the AI's learning over time.

Will Adelaide replace human writers at Forbes?

No, Adelaide is meant to complement Forbes' human writers by enhancing reader engagement - not replace them.

What languages does Adelaide support?

Currently Adelaide only supports English but adding more languages is on the development roadmap.

Does Adelaide have any biases?

Forbes works to ensure Adelaide meets high standards of editorial fairness and accuracy, but all AI has risks of potential bias that require ongoing monitoring.

Can I ask Adelaide sensitive or inappropriate questions?

Adelaide is focused narrowly on providing useful news recommendations. It avoids responding to inappropriate queries.

Does Adelaide collect or store user data?

Forbes has strict limits on Adelaide collecting only necessary usage data to improve relevancy. User data is kept confidential.

How quickly does Adelaide respond?

Initial response times are 1-2 seconds, improving as Adelaide's processing capacity expands over time.

Does Adelaide have a personality?

No, Adelaide does not have subjective opinions or a personality. It aims to be helpful, respectful, and unbiased.

Who created Adelaide?

Adelaide was developed in-house by the data science and engineering teams at Forbes.

Why is it named Adelaide?

It is named after Adelaide Forbes, wife of Forbes founder B.C. Forbes.

Will Adelaide ever answer calls like Alexa?

There are no current plans for Adelaide to handle voice calls. The focus is on text-based search.

Does Adelaide show videos?

Not currently, but adding relevant video and multimedia results is on the development roadmap.

Can I access Adelaide on mobile?

Adelaide is currently available only through but adding mobile apps is planned.

Does Adelaide replace Bertie?

No, Bertie is an internal AI writing assistant tool for journalists. Adelaide is meant for readers.

What future improvements are planned for Adelaide?

Plans include expanding content scope, adding multimedia results, enhancing conversational abilities, integrating user profiles, and more languages.

Can Adelaide summarize any article or text?

No, Adelaide can only summarize articles within the Forbes content library from the past year.

Does Adelaide have competitor product comparisons?

No, Adelaide is focused strictly on summarizing, contextualizing, and recommending relevant Forbes articles to enhance reader experience.

Can I access the full Adelaide code?

No, the core Adelaide code is proprietary to Forbes and not publicly available.

What is Adelaide's uptime percentage?

As a cloud-based system, Adelaide aims to maintain an uptime of 99.95% or higher outside planned maintenance windows.

Does Adelaide use analytics about me?

To improve relevancy, Adelaide applies analytics at an aggregate level - individual usage data is anonymized and protected.

Can I request Forbes remove my data from Adelaide?

Yes, Forbes enables users to request removal of any stored personal data per its privacy policy.

How can I give feedback about Adelaide bugs?

There is a feedback button on the Adelaide home page where you can report issues and bugs directly to the development team.

What is Adelaide's service level agreement (SLA)?

Specific SLAs have not been published. However, Forbes aims to minimize Adelaide downtime and deliver 24/7 availability.

How quickly are new Forbes articles added to Adelaide?

Newly published Forbes content is indexed by Adelaide in near real-time, typically within 1 hour.

Does Adelaide work with publishers beyond Forbes?

Currently Adelaide is exclusive to Forbes but the company plans to explore licensing partnerships with select publishers.

Does Adelaide use cookies?

Yes, Adelaide uses strictly necessary cookies to store session data, in line with standard practices and data protection regulations.

Can I use Adelaide on a tablet?

Yes, Adelaide is compatible with tablets through Dedicated mobile apps are in development.

Does Adelaide allow advertising or sponsorship?

No. Adelaide has no advertising or sponsor influence. Results are based solely on relevance to user queries.

Can I access customer service if Adelaide malfunctions?

Yes, the Forbes customer service team can assist with any issues or concerns about Adelaide performance.

Is Adelaide a virtual assistant like Siri?

No. Adelaide is focused specifically on text-based search and recommendations, not broader virtual assistance.

How quickly is Adelaide improving via machine learning?

Machine learning enables continuous refinement, with notable accuracy and relevance gains expected on a quarterly basis.

Can I request a download of my Adelaide search history?

For privacy reasons, full search histories are not available. But you can request anonymous usage analytics.

Does Adelaide have any integrations with other tools?

Currently Adelaide is standalone, but API integrations are being explored to allow syncing search results into other platforms.

Can I use Adelaide on a desktop computer?

Yes, Adelaide is available through on all desktop and laptop computers.

Who do I contact for any other Adelaide questions?

You can email [email protected] with any other questions or feedback about your Adelaide experience.

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